Investigation Report

https://drive.google.com/file/d/0B_m-RG9r8hv9VzZwOGxEcGFqc3M/edit?usp=sharing

VERSION 2: https://drive.google.com/file/d/0B_m-RG9r8hv9YWZEVGxqLWhLeEk/edit?usp=sharing

VERSION 3 : https://drive.google.com/file/d/0B_m-RG9r8hv9ZTVTRXlxYWFyVTg/edit?usp=sharing

To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher

1) When public speaking, what is it important to remember to do?

1. Loud and clear voice
2. Make eye contact with the audience
3. Show confidence
4. Speak formally
5. Back up information with facts/statistics
6. Use professional language
7. Plan/Prepare for it

2) If a publisher was listening to your pitch, what would they want to know about your project.

1. Give the main details about the magazine e.g budget, ideas
2. How research has affected your decision making.

This is the 1st version of my audio presentation.

This is the 2nd version of my presentation 7/01/14







This is the 3rd version of my presentation 30/01/14

Estimating the budget for my magazine project.

Version 3 7/12/13 : https://drive.google.com/file/d/0B_m-RG9r8hv9X2MyODkyZGEydEU/edit?usp=sharing

Version 2 3/12/13: https://drive.google.com/file/d/0B_m-RG9r8hv9eEl0dHZwMW5Ta2s/edit?usp=sharing

Version 1 : https://drive.google.com/file/d/0B_m-RG9r8hv9TndydnF5UjNCaU0/edit?usp=sharing

Researching local music scene and target audience

https://drive.google.com/file/d/0B_m-RG9r8hv9Q2NHal9yWVc4ZTg/edit?usp=sharing

Researching the competition

https://drive.google.com/file/d/0B_m-RG9r8hv9WWRwWDNMNnB1c00/edit?usp=sharing

Task 4: Work on front cover.

https://drive.google.com/file/d/0B_m-RG9r8hv9RC1jTmxKbl9wRkE/edit?usp=sharing

https://drive.google.com/file/d/0B_m-RG9r8hv9eDdicnFtUEljTjg/edit?usp=sharing

Homework 7/11/13: Evaluation of what my questionnaire has taught me about the target audience

My Questionnaire has shown me what my target audience really wants from a magazine. Starting off with the colour and look of the magazine. The pie chart below shows what sort of colours they prefer in a magazine and using this information I will consider colours similar to include in my magazine.

The font section of my questionnaire had 3 different font choices for the title. As the pie chart below shows 14 out of the 20 people chose the 3rd option which I also prefer so I will be using either this font or something very similar to use as my title font.

 

 

In the other questions asked people use social media quite a lot so this would make me think about using social media to attract to the attention of the online users to read my magazine. I would make a website in order to get more people to read my magazine online as this would then let the online users see it aswell as the magazine readers.

 

I will put in some features of new bands and artists and give a free download code for the main featured new band. This would then give the readers a chance to see if they like the music and then continue to listen to them. 

To construct a Health and Safety assessment of one or more photo-shoots I will be conducting for my magazine considering all possible eventualities.

Key Skills :

• Professional responsibility
• Applying my knowledge of professional practises
• Showing forethought and evidence of planning an event
• Using the opportunity to research independently for my individual situation/s

TUC - Trades Union Congress

• Represents British workers rights
• See : www.tuc.org.uk
• See : www.worksmart.org.uk

NUJ - national Union of Journalists

• Represents UK journalists and protects their rights
• Has a committee which meets just to discuss H&S
• See : www.nuj.org.uk/rights/health-and-safety

NUJ's H&S Concerns :

• Bullying
• Stress
• Repetitive Strain Injury (RSI)
• Public Order Situations
• Conflict Zones
• Exiled Journalists ( Exile - asked to leave )

What types of risks may there be in a photo-shoot?

• Trip on trailing wires or the leg or a tripod
• Knocking over a light and having it fall on someone
• Wire could be exposed and someone could get an electric shock/electrocuted
• Fire Hazards e.g Lighting and overheated electrical equipment
• Carrying heavy equipment and hurting yourself
• Temperature control
• Asbestos in buildings?
• Checking for adequate lighting

Risk- How great the chance that someone will be harmed by the hazard
Hazard - Anything that can cause harm (e.g electricity, ladders, chemicals)

Assessing the Risks

Major
Serious
Minor

High
Medium
Low

Risk= Severity of harm X Likelihood of occurrence

The sum gives a risk value of 1-9 allowing a comparison or risks. 1 being the highest and 9 the lowest


https://drive.google.com/file/d/0B_m-RG9r8hv9Q0hxYnVycWJPWVU/edit?usp=sharing

UPDATE 7/11/13 : https://drive.google.com/file/d/0B_m-RG9r8hv9TW42TmVSanVGRVU/edit?usp=sharing (Madiera Drive)

UPDATE 6/12/13 : https://drive.google.com/file/d/0B_m-RG9r8hv9b1lIOThaYUg4TFE/edit?usp=sharing (Madiera Drive)

UPDATE 23/01/14 : https://drive.google.com/file/d/0B_m-RG9r8hv9c1BSOFY0NzVlcWM/edit?usp=sharing (Madiera Drive)

NEW (School field) 7/12/13 : https://drive.google.com/file/d/0B_m-RG9r8hv9WUZxV3pCYUFQQTA/edit?usp=sharing

To explore design mock ups to aid the flat planning process

 

I can see that the front cover, when simplified down, is very basic and does not have a difficult layout plan. Magazine companies have made the plan simple so that when its built up to the main cover, it isn't too overpowering.

 

I can see that the advert page is plain and easy to make. It isn't very interesting but it is easy to read as there aren't many adverts on the page. 

 

 

 

 

 On the review page I can see that the text is put all around the main centred image. It is easy to read as there isn't much text.

 

 

 

 





 



 



 

 

 

 

 

 



To plan my main fictional artists to feature in my magazine in preparation for my first round of photoshoots. To also consider choice of models and requirements.

https://docs.google.com/file/d/0B_m-RG9r8hv9dGZ3cWJ4aW9vY1E/edit?usp=sharing

Version 2 - 3/12/13: https://drive.google.com/file/d/0B_m-RG9r8hv9T0k1UGJtTmw0NGM/edit?usp=sharing

Schedule setting table

This is V.1 of the Schedule table: https://docs.google.com/file/d/0B_m-RG9r8hv9STJEcTRtekF1Unc/edit?usp=sharing

This is V.2 of the Schedule table: 5/11/13 https://drive.google.com/file/d/0B_m-RG9r8hv9ZUUwcXFzbncxZE0/edit?usp=sharing

This is V.3 of the Schedule table: 28/11/13
https://drive.google.com/file/d/0B_m-RG9r8hv9cTRLZHRnX253ajA/edit?usp=sharing

To complete the whole magazine plan showing basic decisions on style, content and initial ideas

Version 1:

https://docs.google.com/file/d/0B_m-RG9r8hv9eEtiMWlwM1YzTmc/edit?usp=sharing

Version 2:

To identify how I need to organise my project and troubleshoot potential issues

The reason I am writing up all the things needed for the photo-shoot is that anything that goes wrong, could be solved quickly and that when we are doing the photo-shoot, if anything were to go wrong, the day wouldn't be wasted and wouldn't have to rearrange the photo-shoot for everybody.

Equipment :

• Camera
• Batteries
• Tripod
• Ladder
• Lights/Lighting
• Memory storage
• Props
• Make-up
• Laptop
• Costumes
• Photoshop/software 
• weather protection equipment ( e.g umbrella, gazebo, waterproofs ) 
• Camera filters
• Camera lenses
• Backpacks
• Backgrounds ( e.g white back screen, greenscreen )
• Remote Shutter

Problems that could occur :

• Camera could get dropped and break
• Camera gets an error and wont work afterwards
• Camera shutter gets dirt or dust on it and end up with specs on the photos
• Weather could be bad
• Batteries die and you don't have a spare
• A bit of equipment could be stolen on set
• Could run out of memory and don't have a spare
• Laptop dies or gets broken

Solutions :

• Bring a spare camera
• Always wear the camera strap
• Bring some compressed air for dust on camera shutter
• Look at weather forecast
• Have spare batteries on hand
• Keep watch of all equipment
• Have a spare memory card on hand ( preferably 8gb )
• Use a main computer and back up your photos

Location :

• Studio
• Beach
• Field
• City
• Empty streets
• End of the Pier
• Brighton Eye

Facilities :

• Toilets
• Lunch
• Location(s)
• Internet Café
• Make-up wipes

Personnel :

• Friends
• After school, during free lessons in the afternoon, weekends
• Contact numbers

To evaluate progress so far in decision making within this project

Primary research : New investigations into something (questionnaires etc)

Secondary research :   Investigations made by others that you refer to (using information from magazine' media packs found on the internet)

1) In order to research my chosen genre I have created a PowerPoint on things about my chosen genre and

2) In order to research existing magazines, I have bought a music magazine to have a look into how the publishers style their magazine in the way of different genres. To make my research better I could look at the websites of different magazines

3) In order to investigate my target audience's needs and desires I have devised a questionnaire to give to them and get some information about them. I have also searched up the fashion of the genre. To make this better I could add a few more questions to gather more information about them.
 
4) In order to conduct better primary research I need to

Homework 26/09/13 - Planning Questionnaire

For my questionnaire I will need to know the following questions :

• Are you male of female ?
• What age are you ( have 5 options e.g. 19-22 )
• What genre of music do you like ?
• What sub-genre of that genre do you like ?
• What's your favourite band/singer ?
• Do you buy cds or download music ?
• If you download music, where do you download it from ?
• Do you go to festivals ?
• If so where do you go ?
• Do you prefer live music on recorded music ?
• Do you stream music off the internet ?
• Do you use any Social Media ? 
• If so what do you use ?
• Have you ever been on a music magazine's website ?
• If so which one have you been on ?
• Have you ever bought a music magazine ?
• If not, Have you ever read a music magazine ?
• How do you find out about new bands ?                  
• Colour schemes of 3
• Preference of font

To consider the effectiveness of market research and start a draft of a questionnare

Today I have learnt how to structure a questionnaire towards a specific audience and what questions are more important than others.

We should care about our audience as they are the people we are trying to sell our magazine to and they are important for further market research.

We should care about our research as if we didnt care then we wouldnt be able to gather any information into what our audience was like and what they wanted. Without research nothing would get done correctly and would result in a failed magazine.

A questionnaire is significantly important to developing a magazine or anything as it is what makes gives the editors information into what the reader wants and likes about the magazine. An effective questionnaire would be asking about colours and asking about the theme of the magazine e.g music, like what their favourite music is etc.

How do you make an effective and helpful questionnaire? :

• Ask about the topic you need to get information about
• Ask more specific questions 
• Don't ask about to many things in one question
• Limit the amount of responses the person can give you

What are the strengths and weaknesses of using questionnaires?

Strengths:

• Fair anonymous results.
• You can ask specific and detailed questions.
• Can give instructions to respondents.
• You can narrow the answers you want.
• You can distribute it easily.
• Use of online surveys convenient and paperless. 
• Useful method if the researcher wishes to survey a large sample- cheap, efficient and time saving way of getting responses from a large numbers of individuals in a relatively short time.

Weaknesses:

• Not always going to get enough results to get a good idea of what the audience wants.
• Some online questionnaire site may stop you from using certain questions.
• Questions can mean different things to different people.

Qualitative: Questions that are open where people can say anything ('What is our favourite music genre?')

Quantitative: Closed questions ('Do you prefer...? Yes/No) Easier to handle as answers can be added up.

Copy of Questionnaire 1:

https://drive.google.com/file/d/0B_m-RG9r8hv9SVhTOW9HOTA5TDQ/edit?usp=sharing

Evaluation of Questionnaire 1:

My Questionnaire has shown me what my target audience really wants from a magazine. Starting off with the colour and look of the magazine.The pie chart below shows what sort of colours they prefer in a magazine and using this information I will consider colours similar to include in my magazine.

The font section of my questionnaire had 3 different font choices for the title. As the pie chart below shows 14 out of the 20 people chose the 3rd option which I also prefer so I will be using either this font or something very similar to use as my title font.

 

 

In the other questions asked people use social media quite a lot so this would make me think about using social media to attract to the attention of the online users to read my magazine. I would make a website in order to get more people to read my magazine online as this would then let the online users see it aswell as the magazine readers.

 

I will put in some features of new bands and artists and give a free download code for the main featured new band. This would then give the readers a chance to see if they like the music and then continue to listen to them. 

Version 2 of my questionnaire - submitted online using Kwiksurveys.com:

http://kwiksurveys.com/s.asp?sid=75menhxqxxw2f9s266632

Codes of practise and regulation

Defamation : The definition of defamation is the law to protect a person from unjustified and 

unsubstantiated attacks on their reputation.

Libel : To publish in print, writing or broadcast through radio, television or film, an untruth about another which will do harm to that person or his/her reputation.

Slander : Is defamation of communication by the word of mouth.


Copyright : Copyright has been around since 1911 when the law was introduced. It stops people from redistribution of others work and there is no single law worldwide. It enables producers and authors to decide how their work is distributed. It requires no registration to make it copyright, just a copyright symbol on the work. Different things have different lengths of copyright e.g music has a copyright of 50 years, films have a copyright of 70 years and typography has a copyright of 25 years.  

 

Data Protection and Privacy : The Data protection act was introduced in 1988. It protects the personal information of the person such as their address, name, financial things and others. Personal data magazines will collect would be your address and name for a subscription to the magazine. They can not pass that information on to other companies or advertisers. There is no privacy law, however some people have taken people like the paparazzi and journalists for harassment. This law was recommended in 1995 to protect people from harassment.

To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas

I have chosen to focus my research on and planning on Indie Rock music genre

I have decided I like; The Arctic Monkeys, The Kooks, The Killers, Oasis
Also I like the Indie rock album covers and also the Indie rock fashion.

To research local products, events, businesses and see how they are relevant to a target audience.

Local Advertising Campaign

Access to music is a music college all across the England, and has a college in Brighton.

In the magazine there is a full page dedicated to access to music. It is quite early on in the magazine showing that they have paid more money in order to get it to be closer to the front and that compared to some of the other adverts it has put in a lot of money in order to make sure people see it and not skim read over it.

In the XYZ magazine they have a full page on access to music trying to get more students to come to their college instead of going to Bimm Brighton which has its own full page spread further into the magazine. It applies to the magazine well as it’s a music magazine and having a music college in a music magazine gives the company an easier route to the people who are interested in music.

 

 

On the webpage they have a lot of different options to click on and entice the user to examine further into the college, one in particular is the success story section which talks about the success of some big name musicians in the music industry. The social media section down the bottom left of the webpage gives you 4 different options for different social media websites to share it with your friends so that they can spread the name of the company and get more people to join their college.

 

 



 

To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I have heard of :

• NME
• Kerrang!
• Q
• Mojo
• Clash
• Metal Hammer
• XXL
• Complex
• Uncut
• DJ

Music magazines I have read / bought :

• I have never bought a music magazine.
• If I were to buy a music magazine I would be tempted to buy an NME magazine

Textual Analysis :

• Magazine Title : The 50 Coolest People In Music
• Publisher : NME
• Target Audience : Men and women from 16 to 40
• Genre : Pop, rock
• A selection of article subjects : Top 50 coolest people in music, new bands breaking through
• Description of 3 male photos :

1) Cool list #7 hands in his pockets looking casual for a photo shoot
2) Cool list #45 posing with his hair being blown back
3) Cool list #11 leaning against a wall posing with his arms crossed

• Description of 3 female photos :

1) Cool list #2 is posing with her hand across her face looking like she is shocked
2) Cool list #4 sticking her tongue out and looking tough
3) Cool list #34 posing putting glasses on

• What 'ideologies' of points of view or attitudes are implied : The Cool list is to show who's the coolest in the music industry at that current point in time and why they are cool.
• Summary of products advertised : Mainly music related things like new album releases and gigs and concerts e.g The Black keys. They are advertising their own TV and Radio channels
• Main bands/singers featured : Plan B, Janelle Monae, Kayne West

Homework 17/9/13: Editors' roles - research

Different Editor Jobs

 

 

There are many different editor jobs required in a magazine as there is so much work that it would be impossible to only have 1 editor that would have to cover all sections of the magazine and also manage those sections. This is why magazines have a full range of different editors in order to keep the magazine production running smoothly.

 

 

 

First and foremost the Executive Editor ( also referred to as the Editor or the Editor in Chief ) has the most important job as they are required to keep things moving along and making sure the magazine is set for release on the deadline date, they also have to keep the team motivated and working to the best of their ability in order to make the magazine up to standard. The Executive Editor is also responsible

for strategic and operational planning. This means that they are pretty much the head of the magazine and has an influence on what is to be put into the magazine.

 

 

 

 

 

The Copy Editor has the job of a reading over the text that is to be put into the magazine and making sure it makes sense, has been put into the house style, correcting any errors or typos in the text, checking that the images that are used in the magazine have the correct captions under or beside them. They are required to work normal office hours most days, but in case of a busy period they will work longer hours in order to reach the set deadline. ( A freelance Copy Editor will usually work from home and would have more freedom to decide what hours they would work ).

 

 

 

 

 

 

An Art Editor is in charge of making the magazine look good and easy to read. Their typical work would be to; laying out the pages and using the most suitable graphics and photographs, discussing ideas with colleagues such as journalists and editorial staff, producing cover designs to be used on the magazine, setting an overall style for the publications and making sure that each issue follows this style. Like a Copy Editor the hours are similar and working some extra hours to meet deadlines are usually required.

 

 

 

A Commissioning Editor role is to keep the company in profit and not to go over into debt. Things that a Commissioning Editor might do are to; keep up with new trends, identifying future markets and new products, making sure that schedules and deadlines are met on time. The hours for a Commissioning Editor are different to other editors as the yare expected to work long hours and irregular hours, including evenings to meet schedules.

 

 

 

 

 

 

 

 

 



To consider how magazine staff are divided in terms of their skills, To identify which skills are needed to do particular jobs in the publishing industry

The Publishing sector on the UK 

 

 

The Publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce.

 

• 51,000 people employed in the newspaper sector
• 50,500 work In journals and magazine
• 33,000 in the book industry
• 12,00 in the other information service activities
• www.creativeskillset.org

 

 



1) One of the differences between the 2 pictures is that the NME magazine has the title of the section that the people work in in a bold black line rather than the XXL magazine have it just in plain black

Another difference is that the alignment of the NME magazine is all to the left and the XXL magazine has the alignment all down the centre.

One other difference is that the name of the persons role is in bold and the name is in regular font and the XXL magazine is the exact opposite


2) The wording for the jobs like "Chief sub editor" in the NME magazine is different to the XXL magazine that says "Deputy Editor" Showing that NME have a lot more staff that are important to the magazine

3) The NME has a web section for there website showing the importance of online advertising







(VIDEO INSERT- How To Make it- Journalism)

What do you think are the responsibilities of a Chief Editor

• Setting deadlines for each sections
• Checking each section of the magazine for problems or typos
• Managing staff members
• Making the official decisions in what to do
• Is in charge of everything going on
• Delegating tasks
• Leads meetings
• Attends functions, events, award ceremonies
• The "Public Face" of the story
• Budget Control
• Occasional column writing/ Editorial Piece
• Strategic Planning
• Legal decisions
• Build up contacts and connections
• Manages careers of present and new staff, motivating team
• Liase with publisher, marketing depts, media sales team, PR agencies

Magazine Pre-Production

Finance: 

• Printing
• Salaries
• Offices/Rent
• Proof Readers
•  Equipment Hire

Time :

•  Deadlines
• Availability ( e.g Photographers )

Personnel :

• Staff
• Journalists
• Writers
• Photographers
• Editors
• Publishers

Facilities :

• Location Hire ( Studios )

Materials :

• Photos
• Copy

Contributors :

• Artists

Locations :

• Photography Studios
• Offices
• Printing rooms

Codes of practise regulations :

• PCC
• Journalists
• Copyright

Planning :

• Title
• Layout
• Images