To research local products, events, businesses and see how they are relevant to a target audience.

Local Advertising Campaign

Access to music is a music college all across the England, and has a college in Brighton.

In the magazine there is a full page dedicated to access to music. It is quite early on in the magazine showing that they have paid more money in order to get it to be closer to the front and that compared to some of the other adverts it has put in a lot of money in order to make sure people see it and not skim read over it.

In the XYZ magazine they have a full page on access to music trying to get more students to come to their college instead of going to Bimm Brighton which has its own full page spread further into the magazine. It applies to the magazine well as it’s a music magazine and having a music college in a music magazine gives the company an easier route to the people who are interested in music.

 

 

On the webpage they have a lot of different options to click on and entice the user to examine further into the college, one in particular is the success story section which talks about the success of some big name musicians in the music industry. The social media section down the bottom left of the webpage gives you 4 different options for different social media websites to share it with your friends so that they can spread the name of the company and get more people to join their college.