To consider the effectiveness of market research and start a draft of a questionnare

Today I have learnt how to structure a questionnaire towards a specific audience and what questions are more important than others.

We should care about our audience as they are the people we are trying to sell our magazine to and they are important for further market research.

We should care about our research as if we didnt care then we wouldnt be able to gather any information into what our audience was like and what they wanted. Without research nothing would get done correctly and would result in a failed magazine.

A questionnaire is significantly important to developing a magazine or anything as it is what makes gives the editors information into what the reader wants and likes about the magazine. An effective questionnaire would be asking about colours and asking about the theme of the magazine e.g music, like what their favourite music is etc.

How do you make an effective and helpful questionnaire? :

• Ask about the topic you need to get information about
• Ask more specific questions 
• Don't ask about to many things in one question
• Limit the amount of responses the person can give you

What are the strengths and weaknesses of using questionnaires?

Strengths:

• Fair anonymous results.
• You can ask specific and detailed questions.
• Can give instructions to respondents.
• You can narrow the answers you want.
• You can distribute it easily.
• Use of online surveys convenient and paperless. 
• Useful method if the researcher wishes to survey a large sample- cheap, efficient and time saving way of getting responses from a large numbers of individuals in a relatively short time.

Weaknesses:

• Not always going to get enough results to get a good idea of what the audience wants.
• Some online questionnaire site may stop you from using certain questions.
• Questions can mean different things to different people.

Qualitative: Questions that are open where people can say anything ('What is our favourite music genre?')

Quantitative: Closed questions ('Do you prefer...? Yes/No) Easier to handle as answers can be added up.

Copy of Questionnaire 1:

https://drive.google.com/file/d/0B_m-RG9r8hv9SVhTOW9HOTA5TDQ/edit?usp=sharing

Evaluation of Questionnaire 1:

My Questionnaire has shown me what my target audience really wants from a magazine. Starting off with the colour and look of the magazine.The pie chart below shows what sort of colours they prefer in a magazine and using this information I will consider colours similar to include in my magazine.

The font section of my questionnaire had 3 different font choices for the title. As the pie chart below shows 14 out of the 20 people chose the 3rd option which I also prefer so I will be using either this font or something very similar to use as my title font.

 

 

In the other questions asked people use social media quite a lot so this would make me think about using social media to attract to the attention of the online users to read my magazine. I would make a website in order to get more people to read my magazine online as this would then let the online users see it aswell as the magazine readers.

 

I will put in some features of new bands and artists and give a free download code for the main featured new band. This would then give the readers a chance to see if they like the music and then continue to listen to them. 

Version 2 of my questionnaire - submitted online using Kwiksurveys.com:

http://kwiksurveys.com/s.asp?sid=75menhxqxxw2f9s266632