Pretty Litter Guest Speaker

During this guest speaking we had the Editor of Pretty Litter come in and talk to us about her magazine and what they do. I have made some bullet points on this:

• It is a high end production and they only produce 3 issues a year
• They report on different arts related topics
• Its run off purely love for what they do so they don't get paid
• The Editor owns the magazine ( this usually happens if they are a small local magazine)
• Have to be able to do more than one job
• Social media is really important to get the magazine recognised
• Takes her own photos most of the time
• A full 1 page advertisement costs £550
• It is a 64 page magazine, 5-6 of those pages are advertising
• The back page is the most expensive place to advertise as it costs around £1500
• Their target audience is 25-40 years old.

1) Print costs - 5000 - £2000 goes to printers - Gemini Press
2) Distribution - Swat, charge £150 inc. VAT per 50 places, so £300 for 100 places
3) Website - £150 per year for domain name and template